COMMONWEALTH BANK
All the ways we can
Do you ever look back and your life - all that you’ve achieved, all that you’ve made happen - and realise what you’re capable of? Do you take that moment, and see there’s nothing you can’t do? That, in fact, you can?
This campaign is a rally cry from Australians, to Australians - an inclusive, compelling reminder that we can do whatever we put our minds to. No matter who we are or what we strive for. It’s about showing Aussies what they’ve already done. What they know, deep down about themselves. They’ve got this. And Commbank has them.
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Chief Creative Officer: Cam Blackley
Executive Creative Director: Emma Robbins
Creative Director: Russell Fox
Senior Copywriter: Daniel Borghesi
Art Director: Billie Gurr
Director: Kyra Bartley
Production Company: FINCH