EVERY AUSSIE’S A ‘STEGGLER’ FOR SOMETHING

Steggles challenged us to infuse new life and relevance into their "Stegglers for Quality" positioning. We developed “We’re Stegglers For…” as a creative platform that celebrates the unwavering dedication of Aussies who go the extra mile. This campaign taps into the heart of what it means to be a Steggler—someone who cares, perseveres, and makes a difference every day. It’s a narrative that goes beyond just chicken; it’s about championing those who put in the hard work, showing that Steggles stands with them, every step of the way.