JUST WATER

Just Change

We solved growing retail decline by encouraging Gen Z to nominate businesses in their community to stop selling plastic water bottles and start stocking JUST Water, the brainchild of Jaden & Will Smith.

For the first time in the brand's history we launched on TikTok, to spear head the campaign on the up and coming social platform to start the conversation. We knew there was a brand awareness piece to be done, thus we ensured JUST USPs and product were at the front of all comms. highlight both Will and Jaden shared the content to their Instagram driving a huge international reach for the campaign.

Overall the campaign was a success accumulating over;

37million+ impressions

560K+ engagements

700+ new business leads